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May 2005

Ideas in Action Maryland Hospitals Adopting Concierge Services for Busy Employees

Traditionally, concierge services are provided by hotels to assist their guests with running errands or making reservations and recommendations.

But now workplaces, including some Maryland hospitals, are attempting to improve employee satisfaction and retention by offering concierge-type services to their employees—and many workers are happy to save time on necessary but time-consuming errands such as car washing, ordering flowers, or finding tickets to an event.

MedStar Health, which is comprised of four Maryland hospitals and three Washington, D.C. hospitals, contracts with Baltimore-based Business Health Services (BHS) for its concierge services. The company, which calls itself an employee assistance program and “workplace wellness” vendor, offers a program called “Convenience Care Services.”

Through this program, employees can request information on anything from booking air fare to party planning to pet care.

Wendy Marshall, director of Corporate Benefits at MedStar Health, said that offering convenience services to employees is beneficial to everyone involved, since it simultaneously offers help to the workers and increases productivity and satisfaction.

“It gives a clear message to the employee that MedStar Health does care about them and does understand that they have a life outside of work,” Marshall said.

In addition to everyday tasks such as arranging for a baby-sitter, making restaurant reservations, or booking hotels, employees also can ask for help with more unusual requests. Requests for information on scholarships and financial aid for employees’ college-bound children are very popular.

After receiving an employee request, BHS care coordinators send a packet of at least three referrals or options to the employee within 12 hours by e-mail or snail mail. Then they work together to connect the employee with the service and make sure he or she is completely satisfied.

MedStar pays a base fee to receive BHS services for its employees and their household members, but then the employees must pick up the charge for the actual service, such as the bill for concert tickets or payment for a flight.

Other Maryland hospitals offer different types of concierge services. At Mt. Washington Pediatric Hospital, when employees or patient family members need a car wash or dry cleaning services, they are offered these services.

“Our employees really love that,” said Earnie Standley, the director of plant operations for the 102-bed pediatric rehabilitation hospital in Baltimore.

For example, every Thursday employees can get their cars washed, waxed or detailed for prices ranging from $15 to $100 while they are working.

Linda Zeitzoff, a nurse practitioner at the hospital, has used this service and likes its convenience. “I work Monday through Friday, and sometimes I get here as early as 8 a.m. and leave at 6 p.m. Most car washes are closed after it gets dark and on weekends you have to sit in line for over an hour,” Zeitzoff said.

Also, dry cleaning services are available to employees at Mt. Washington. They can drop their clothes off on Mondays and they will be sent out, cleaned, and returned on Thursday. The hospital also provides the services of a notary public to employees. This comes in handy to the patients’ families as well.

The hospital created on-site car washing and a dry cleaning service mostly to benefit its staff members, so that they wouldn’t have to rush away from their jobs to do errands during breaks, Standley said.

“It’s a lifestyle perk for our employees,” Standley said. “One of the reasons we initiated all this is we want them to be focused on good patient care.”

Also, Standley said that providing these services allows employees to take their minds off errands and use their free time to do things they enjoy, like spending time with their families.

Contact:
Earnie Standley
Mt. Washington Pediatric Hospital
Director of Plant Operations
410-578-5213

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