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July 2003

North Arundel Hospital The Secret to Transforming Nurse Managers into Chief Retention
 Officers? Off-Load Most of Their Clerical Tasks

Because Elaine Holman, director of the Hospital Learning Department at North Arundel Hospital, is certified in both staff development and continuing education, she is well aware that the current literature describes the ideal role of a nurse manager as “chief retention officer.”

But because Holman also has 35 years of nursing experience, 19 of them as a hospital department director, she knows that nurse managers are so burdened with paperwork that their time to counsel nurses who are close to burn-out—and thus close to resignation—is severely limited.

That’s why Holman included funding for six nursing unit “administrative coordinator” positions in the hospital’s proposal for a state Nurse Support Program (NSP) grant, which was awarded in January 2002. “We recognized that if nurse managers are to serve as chief retention officers, we needed a support mechanism to help them with clerical functions,” she says.

Two of the administrative coordinator positions were filled in July 2002 (in the ICU/CCU and the ED), and results are already evident: goals to sharply reduce the percentage of the nurse manger’s time spent on clerical tasks have been met (from 42 percent to 5 percent), as have goals to increase time devoted to coaching, mentoring, and retaining staff (from 10 percent to 57 percent). Holman attributes much of this success to the excellent work of the two people filling the administrative coordinator positions.

Just how capable the coordinators have become was illustrated recently when one of the two nurse managers they support was called away for several days because of a family emergency. While the manager was gone, the assistant continued to promptly distribute staff notices and process mail and phone messages, which meant the nurse manager had a less stressful re-entry.

More tangible evidence for the benefits of giving nurse managers time to counsel and coach their nurses is a drop in nursing staff vacancy rates for both the ICU/CCU and the ED. When the grant was awarded, the ICU had a 4.2 percent vacancy rate; it is now zero. The ED vacancy rate had been 12.6 percent; it is now 2 percent.

Holman notes that the hospital already had successful nurse recruitment initiatives in place before the grant, including an internship program and scholarships for nursing students. What hadn’t worked as well, she notes, was retention: “In 2000, we hired 23 new graduates, and lost 10 in the first 12 months. In 2001, we hired 51 and lost 8. But in 2002, we also hired 51, and we’ve lost just one.” In addition, she notes, North Arundel has since kept all the remaining nurses from the 2000 and 2001 classes.

Contact:
Elaine Holman
Director, Hospital Learning
North Arundel Hospital
Phone: 410-787-4576
E-mail: elahol@NORTHARUNDEL.ORG






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